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Sales Promotion Planning Manager

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Date: Jul 22, 2022

Location: Shanghai, SH, CN, 200031

Company: Corning

Requisition Number: 53568


Corning is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.

As a leading developer, manufacturer, and global supplier of scientific laboratory products for 100 years, Corning’s Life Sciences segment collaborates with researchers seeking new approaches to increase efficiencies, reduce costs and compress timelines in the drug discovery process. Using unique expertise in the fields of materials science, surface science, optics, biochemistry and biology, the segment provides innovative solutions that improve productivity and enable breakthrough discoveries.

Day to Day Responsibilities:

Planning of sales promotion activities

•    Design of market research 
•    Cooperate with other departments to carry out market research activities
•    Analysis and summary of research results
•    Determine the direction, plan and type of sales promotion activities according to market research results
•    Designed the plans for sales promotion activities

Organize and implement sales promotion activities

•    Design the organization form of sales promotion activities
•    Communication with sales team
•    Publicity of sales promotion activities
•    Effective cooperation with sales and channels during activities

Evaluate sales promotion activities

•    Establish an online evaluation system for sales promotion activities
•    Node control of activity process
•    Responsible and control of funds
•    Analysis and summary of activity results

E-platform support construction and establishment of E-platform evaluation system

•    Assist distributors to promote e-commerce platforms
•    Looking for appropriate e-commerce platform to promote sales activities
•    Establish an evaluation system for promotion activities on e-commerce platform
•    Carried out brand promotion activities in close cooperation with Marcon in the marketing department

Output and dissemination of Corning values and values

•    Organize various activities for the output and dissemination of product value
•    Various activities to export and spread Corning values
•    Training our distributors team to know and understand Corning and Value

Actively support and execute the division and commercial strategies.

•    Focus on the key market, academic, region, then annual identification, and management
•    Identify and manage the products that have a key impact on the sales performance 
•    Analysis of annual business strategy
•    Specify tracking mechanism, annual vital few, sales performance
•    Tracking the products supply status
•    Actively adjust sales strategy supporting 

Actively support the sales process build, improve and management

•    Management the annual budget allocation and adjustment
•    Manage and support the channel and KA team rebate and budgeting process
•    Support the annual DARM project
•    Sales review and cycles follow up
•    Support sales team to manage the channel and KA customers
•    Sales leads distribute and gather
•    Manage the sample and gift from KA and channel team 
•    Manage process map from different departments

Actively support to continue to expand the corning’s brand, and the product line cognitive range in the customer

•    Actively manage the market survey in different fields.
•    Actively effective market competition analysis 
•    Sales budget setup and allocate
•    Ensure the sales progress of the end-user and achieve the sales performance
•    Actively support channel and KA sales team to manage territory and customers

Actively support leadership about sales performance 

•    Support leadership to setup KPI, MBO, SIP and PIP
•    Support the establishment of business analysis system, channel, and KA monthly review format alignment
•    Build data management and business analysis to identify problem and take corrective actions in time
•    Bonus budget design, communication, implementation, and analysis in promotion
•    Actively design the sales contests in CLS and dealer’s sales team.
•    Manage and support the sales of Corning culture committee activity
•    Actively lead and support the sales training to CLS and dealer’ sales team, also contain non-sales department of CLS
•    Actively lead and support to make the model for sales leaders or team
•    Actively support DMS which contain SAS and inventory

Education & Experience  

•    Undergraduate degree or above in Biology or Biotechnology
•    With at least 2 years of relevant work experience. 
•    Working experience in the Life sciences and Biotech industry. If she/he had sales operation management also welcome.

•    Familiar with biological market.  Experience in marketing activities.
•    Strong technical understanding about cell culture and molecular biology, good at and willing to understand market information. Experience in 3rd e-commerce platform also welcome.
•    Strong knowledge of commercial transaction processes
•    Good English language skills both written and verbal
•    Strong working knowledge of Microsoft Office package.  Including (Excel, Word, PowerPoint, and database management)

•    Experience from E-commerce market (design, build up, follow up, evaluation etc.)

Desired Skills  
•    Process driven problem-solving skills (e.g. KT, project management… etc.)
•    Ability to effectively manage multiple functions
•    Design the effective project ability 
•    Demonstrates effective organizational skills
•    Results Oriented / Accomplishment Driven
•    Superior interpersonal skills (listening, speaking, and gathering information)
•    Ability to effectively communication and co-work with different department
•    Strong presentation skills
•    Experienced in working with national corporation, multinational corporation
•    Experienced in working with more different department 
•    The overall experience to academic market has the advantage