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Sales Development Representative (m/f/d)

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Date: Nov 13, 2022

Location: Berlin, DE, 10117

Company: Corning

Requisition Number: 57583

Corning is one of the world’s leading innovators in materials science. For 170 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware, and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry. This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data, and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments, and individuals for their own use.


For our headquarter-office in Berlin, we are looking for a


Sales Development Representative (m/f/d)


If you are motivated by inspiring environments and having access to world-class tools, platforms, support, and technology, then this opportunity is for you: The Sales Development Representative (SDR) is part of the Corning Optical Communications (COC) division marketing team and reports directly to the Manager of Demand Generation Operations. While the role sits in the marketing organization, it is positioned strategically on the cutting edge of sales technology and marketing initiatives. Ultimately, the SDR is responsible for growing pipeline, qualifying, and converting marketing-generated prospects, uncovering opportunities, and planning meetings for the field sales team.


While this role is based in our Berlin, Germany location with a primary focus on the EMEA region, you might be required to support our US, CALA, and APAC regions as well if needed. German language and English proficiency required; other language proficiencies are a plus.



  • Be an integrated touchpoint in targeted marketing campaigns:
  • Collaborate with marketing and sales on the development of targeted campaigns and initiatives
  • In lockstep with the campaign strategy, execute on outbound cadences and provide improvement input
  • Facilitate the engagement of connected prospects and qualify them for sales readiness
  • Provide feedback to the campaign team to impact results. Manage the handoff of Qualified Prospects and Stage 0 Opportunities from Marketing to Sales.
  • Interface directly with field sales teams and carve out account and contact targeting with clearly identified objectives
  • Work closely with the field to identify gaps, build account maps, and provide resources to help them break into accounts.
  • Respond quickly and timely to requests made by the field for data requests such as account and contact lists, opportunity research, and other ad-hoc needs. Become a highly proficient Salesforce user:
    • Master all prescribed processes for managing call cadences, prospects, accounts, and activities
    • Effectively utilize the technology resources provided, such as Marketo, Salesforce, DiscoverOrg, LinkedIn Sales Navigator, GovWin, Construct Connect and more
    • Be a critical data steward by ensuring record completeness, correct logging, and tracking, and diligently monitoring dashboards



  • 2+ years of inbound/outbound sales prospecting including following up with both warm leads while being comfortable cold calling
  • English and German Language Proficiency; other languages are a plus
  • Prior experience in a telecommunication-based sales role is highly preferred
  • Knowledge of telecommunications markets and the role of fiber optics in their networks is also highly preferred, or a demonstrated ability to quickly learn and become knowledgeable in communications networks
  • Be a self-starter with natural inclination to research the answers to topics you don’t know or understand
  • Must demonstrate the ability to think critically and adapt quickly when interfacing with prospects
  • Ability to master customer-specific messaging, intros, pitches, and strategic probing. Ability to surmount and manage objections effectively
  • Must be coachable and open to feedback, disciplined, high energy, self-motivated, persuasive, confident, adaptable, competitive, and ambitious
  • Strong communication skills and outstanding ability to write persuasive emails and social posts a must


Additional Requirements:

  • Salesforce experience is strongly desired; other sales enablement platform experience is welcome
  • 2 weeks of domestic travel per year
  • Strong desire for a career in Sales or Marketing


Educational background:

  • Bachelor's degree in engineering or sales/communications or similar
  • General understanding of GDPR will be required – current knowledge and skills a plus


We offer:

  • Sophisticated tasks in an attractive and international working environment with a dedicated and experienced team.
  • An uncomplicated working atmosphere including a good life-balance through flexible working hours, fairness and a high regard of our employees distinguish us as an employer.
  • Continuous training of our employees
  • Flat hierarchies in a matrix organization
  • Competitive salary according to experience & competences



Did we spark your interest?

Then apply now here on the site, reference code: #57583