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Marketing Specialist, Customer Education

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Date: Mar 19, 2021

Location: Charlotte, NC, US, 28216

Company: Corning

Requisition Number: 44642

 

Corning is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

Purpose of Position:

The Channel & Customer Education program is an outstanding marketing program that crafts awareness of products, solutions and services through both hands-on and virtual informative opportunities to extend the reach of Corning products and solutions. It's our goal to build and support customers while developing relationships and awareness for future business growth. You will be responsible for the customer education program for program members, training/alliance partners, & other applicable customers in the In-Building, Data Center and Carrier Markets. This person will take direction and mentorship from the Customer and Partner Education Program Manager to define the annual education plan for North America. They will project lead the development of class content, marketing materials, and class scheduling to ensure that the education plan is aligned with business strategy and is successfully executed. We will need to have a cross-regional approach and will be challenged by working with the CALA Regional Marketing team to propose if/how we can expand current customer education offerings into the CALA region. We support each other collectively to assist in team development, cross training and execution of events as vital! Experience in marketing, customer service, and event management is recommended. Fiber optic knowledge and training experience is helpful.

Major Roles and Responsibilities

  • Growth and maintenance of a specific customer training program that promotes and supports global marketing initiatives across markets and solutions.

  • Collaborate with Channel Marketing, Regional Marketing and Field Sales, to identify customer education needs and future opportunities with a specific market audience!
  • With the direction and mentorship of the Customer Education Marketing Manager, develop & project manage Training Events – both live and virtual – to support the overall In-Building Network (IBN), Data Center and Carrier (CN) Sales strategy.
  • Collaborate with subject matter authorities in Systems Engineering, Field Engineering and Regional/Applications Marketing regarding content and instructional design & develop or source training content and curriculum.
  • Work with Engineering Services and Field Engineering to build and maintain product samples and equipment to support class curriculum.
  • Collaborate with Distribution Branch Managers nationwide to coordinate logistics for live education classes.
  • Collaborate with the CALA Regional Marketing team to propose opportunities to support the CALA region with current USCAN customer education content and processes.
  • Build promotional campaigns through marketing tools such as social media, marketing automation software and traditional inbound and outbound campaigns to support promotion of customer education events.
  • Maintain certifications and customer/program education records and report on results from customer education program.
  • Work with event planning software (Cvent) to set up accurate event promotion, registration and after event reporting.
  • Establish and build relationships with external suppliers as needed.
  • Operate within a specified customer education budget.
  • Be available to provide basic customer support for program members.
  • Help maintain and develop program databases and processes to continually improve the training program.
  • As a representative of Corning Optical Communications, ensure that you convey the highest level of integrity in behavior and appearance and help to fulfill all customer expectations as a premier supplier.

Travel Requirements: Less than 20%

Hours of work/work schedule/flex-time: 40 hours

Skill and Knowledge Requirements:

Education Requirement: BS/BA or equivalent degree

Required Experience:

  • 1-2 years in marketing, event planning or related experience

  • Experience with instruction or training coordination and/or delivery preferred
  • Desire to work with and learn software and cloud applications

Required Skills:

  • Planning and organizing

  • Strong interpersonal skills
  • Data gathering and analysis
  • Problem analysis and problem solving
  • Facilitation and mentor skills
  • Resourcefulness
  • Basic knowledge and understanding of fiber optic networks

What type of software will be used?

  • Presentation Software (PowerPoint/Presenter)
  • Microsoft Office
  • SharePoint
  • SalesForce.com
  • Marketing Automation Software (Marketo)
  • Webinar Delivery Systems (AdobeConnect & WebEx Event Center)
  • Social Media Platforms (LinkedIn)
  • Event Planning Software (Cvent)

 

This position does not support immigration sponsorship.

We prohibit discrimination on the basis of  race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, or veteran status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


Nearest Major Market: Charlotte