Regional Marketing Director Americas

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Date: Jun 13, 2024

Location: Charlotte, NC, US, 28216

Company: Corning

Requisition Number: 62312

 

Corning is vital to progress – in the industries we help shape and in the world we share.

 

We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.

 

Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers. 



Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

 

Job Purpose

Regional Marketing Director, Americas Responsible for developing, adapting, and executing highly effective marketing programs to increase market awareness, generate demand, accelerate pipeline, activate partners and grow sales within the Americas region. This role will partner with key stakeholders including product management, business development, marketing services, channel marketing, sales, sales operations and legal to define and execute metrics-driven marketing activities.

 

Qualifications

  • Bachelor’s degree in related field  
  • 10+ years of marketing experience in both B2B and with account-based marketing
  • An excellent understanding of marketing functional disciplines
  • Experience creating and implementing successful demand creation strategies
  • Outstanding project and people management skills and the proven ability to manage multiple complex initiatives in parallel
  • Strong collaboration & negotiation skills, showing ability to influence without ownership, gaining support and trust across the organization to achieve agreed upon business outcomes

 

Desired

  • Spanish a plus
  • MBA

 

Responsibilities

  • Increase brand preference by increasing awareness in key customer segments through direct and indirect marketing activities
  • Develop and execute a broad range of integrated inbound and outbound marketing campaigns, programs and promotions to acquire new customers, expand and retain the installed base, generate net new pipeline and accelerate sales opportunities already in pipeline, ensuring that all such activity is closely aligned to Sales priorities and selling activities
  • Work closely with Marketing Services in the overall development and regional management of marketing agencies and partners in region, maximizing regional effectiveness and ROI of the assigned budget
  • Coach, motivate and develop a successful team made up of 15 marketing professionals

 

 

This position does not support immigration sponsorship.  

 


The range for this position is  $176,139.00   -  $242,192.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position are dependent on hours worked and may include medical, dental, vision, 401(k) plan, pension plan, life insurance coverage, disability benefits, and PTO.

 

​Corning Puts YOU First! 

We are committed to supporting your health, financial, career development, and life goals as you grow professionally and personally to achieve your highest potential. All benefits begin as soon as you start your career at Corning. 
 

  • Our monetary peer-to-peer recognition program is tied to our Values and celebrates you and your colleagues’ contributions. 
  • Health and well-being benefits include medical, dental, vision, paid parental leave, mental health/substance use, fitness, and disease management programs.  
  • Financial benefits include a 401(k) savings plan with company matching contributions and a 100% company-paid pension benefit that grows steadily throughout your career. 
  • Companywide bonus and attractive short- and long-term compensation programs are available based on your role and responsibilities.   
  • Professional development programs help you grow and achieve your career goals.

 

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at accommodations@corning.com.


Nearest Major Market: Charlotte

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