External Communication Specialist

Role Purpose

Develop and execute communications plans to support Corning Optical Communications’ business objectives, through an understanding of market strategies and communications best practices.

Key Responsibilities

• Develop and execute strategic B2B communication plans for commercial applications in the Americas, including fiber to the home, data center and in-building networks -- in line with integrated marketing plans.
• Draw on deep understanding of business goals, product knowledge, market dynamics and customer needs.
• Bring the communications plans to life through key message development, news announcements, earned-media outreach, blog content, social media and trade show activities.
• Partner with marketing teams to ensure message and brand alignment with marketing-led activations such as webinars and paid media.
• Draft key messages, news announcements, Q&As and other external content. Edit and pitch bylined articles as needed.
• Oversee planning, content coordination and promotion for The Signal blog, including writing and editing, leveraging internal and external resources and tracking performance against annual goals.
• Drive trade media engagement, including distributing news announcements, pitching interview opportunities and bylines, and responding to incoming queries.
• Draft social media content to amplify news announcements, blogs, earned media coverage and other communications-led activations.
• Work with external communications agencies to ensure successful execution of communications strategies.
• Track and measure social media and earned media engagement using analytical tools, including Google analytics and Sprinklr.
• Oversee internal communication channels for sales, marketing and customer-care teams, providing details about product launches and other commercial information.
• Coordinate with global counterparts to share best practices, leveraging communications collateral and/or resources where appropriate.
• Draft strategic customer-facing communications as needed.

Minimum Qualifications

• Four-year degree in communications, journalism, public relations, marketing or related field.
• At least 3 years’ experience working in business or organizational communications. B2B communication experience a plus.
• Outstanding English-language skills, with ability to write and edit in accurate, business-like style.
• Proficiency in SharePoint, Teams, and Microsoft Office, including Word, Excel, and PowerPoint.
• Social media capabilities and basic platform understanding (how to create post, monitor, and measure content and engagement).
• Basic proficiency in photo editing and desktop publishing is a plus.
• Excellent critical and creative thinking skills.
• Strong project management and problem-solving skills, with ability to multi-task, prioritize, and meet deadlines with consistency.
• Excellent interpersonal and relationship-building skills.
• Executive presence and composure under pressure.
• Strong business acumen and demonstrated willingness to learn.
• Ability to work both in a collaborative team environment, as well as independently with little supervision.
• A strong working knowledge of traditional and emerging media and content platforms.
• Ability to distill complex information into clear, actionable communication.
• Clear understanding of how to reach disparate stakeholder audiences through targeted messaging and effective use of communications tools.