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Growth Marketing Manager

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Date: Oct 1, 2022

Location: Charlotte, NC, US, 28216 Wisconsin, WI, US Connecticut, CT, US Colorado, CO, US Virginia, VA, US Maryland, MD, US Georgia, GA, US Texas, TX, US Alabama, AL, US Michigan, MI, US Illinois, IL, US HI, US California, CA, US Utah, UT, US Florida, FL, US Tennessee, TN, US Delaware, DE, US Missouri, MO, US Pennsylvania, PA, US Nevada, NV, US Kentucky, KY, US New Mexico, NM, US Massachusetts, MA, US Kansas, KS, US South Carolina, SC, US Louisiana, LA, US Ohio, OH, US OK, US West Virginia, WV, US Minnesota, MN, US Arizona, AZ, US North Carolina, NC, US DC, US SD, US Indiana, IN, US Washington, WA, US NE, US Iowa, IA, US Arkansas, AR, US Maine, ME, US New York, NY, US New Jersey, NJ, US RI, US Oregon, OR, US Vermont, VT, US New Hampshire, NH, US

Company: Corning

Requisition Number: 58033

 

Corning is vital to progress – in the industries we help shape and in the world we share.

We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.

Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers. 



Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

 

Experienced Growth Marketing Manager

Who knows how to craft and execute a marketing plan that focuses on identifying the right levers to trigger customer growth within both existing and new markets.

You are strategic, data-driven, resourceful, and excited by the idea of examining every channel, source, and step of the acquisition funnel and buyer journey to identify areas for improvement and growth. In your day-to-day work you will own the planning and execution of marketing strategies and programs that will drive demand generation, optimize our pipeline, and ultimately grow our revenues growth globally.

You will work with sales team, product team and your colleagues on the marketing team to always ensure alignment is maintained, focus is on the highest-priority initiatives, and that execution is happening as it needs to. You will develop and track your marketing performance KPIs to identify new opportunities and drive strategic decisions and you are continuously thinking of new ideas and experiments to try with your next campaign. You’re perfect for this position if you love the challenge of growth marketing, are bias to action and experimentation, like to think big and have the ambition and motivation to follow through.

 

RESPONSIBILITIES:

• Demand Generation – Use content marketing, organic growth strategies, partner marketing, event marketing, paid acquisition, any other ideas you have, to put together and own a global demand generation strategy.

• Account Based Marketing (ABM) – work closely with sales to develop and execute very targeted account-based marketing campaigns

• Content Creation & Copywriting – Write your own campaign copy, contribute to the overall content library, contribute to blog, craft social media messages, etc.

• Marketing Analytics – Use data and your analytic skills to identify and track performance KPIs that identify new opportunities for growth and improvement.

• Funnel Optimization – We have a marketing to sales funnel, we need you to own it, analyze it, and then optimize it to maximize our conversion rate and revenue potential.

• Web Optimization & Conversion – Be responsible for optimizing our website in order to better convert visitors into prospects

• Paid Acquisition (SEO, Search & Social) – Analyze, strategize, and manage the execution of paid acquisition channels (SEO, search and social) to target audiences and optimize efficiency.

• Develop & present growth strategies and campaign to executive leadership for buy-in and approval.

• Frequent inter-organizational and outside customer contact including vendor management as well as being an external face and representative of the company brand.

 

QUALIFICATIONS:

10+ Years’ Experience - You’ve worked as a growth marketing manager, demand generation manager or digital marketing manager before and will be comfortable jumping right in and managing programs with little supervisory oversight needed.

• Acquisition Whiz - You have strong knowledge and experience using content marketing, paid acquisition, organic growth strategies, and partner marketing to drive demand generation and acquisition.

• Marketing Analytics Master – you know the KPIs to look for, can work with the data to find them, and most importantly you know how to use the information to identify opportunity for growth

• Writing & Copywriting - you should be very comfortable crafting messaging, coming up with taglines and simplifying the complex with effective copy.

• Funnel Optimization Experience - building and optimizing the marketing to sales funnel with targeted nurturing tracks and campaigns

• Critical Thinking – you will need to work cross-functionally and be thrown many different sets of data, insights and perspectives. You’ll need strong critical thinking skills to refine it all down to a clear vision and plan for growth.

• Experimentation – You’re comfortable experimenting with new ideas and types of campaigns and identifying where you can fail fast/cheap and where you can win and double down.

• Marketing Automation Software - You know your way around marketing automaton software (Pardot preferred but not necessary)

• Organization – You’ll have a lot on the go at once, we’re looking for someone who can self-organize and prioritize.

• Confidence working in a fast-paced, high-performance team

• Bilingual (English/French) is preferred. Bonus points

• Experience or interest in working in the software and tech industry

• Experience with Content Management Systems (e.g. WordPress)

• Knowledge and understanding of the Telecommunications competitive landscape for both carriers and large enterprise customers

* Please share any samples of your work (campaigns, writing, etc).

 

TYPE: Full time

LOCATION: Remote from the USA

 

“This position does not support immigration sponsorship.”

 

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


Nearest Major Market: Charlotte