Marketing Specialist, Digital Demand Generation

Requisition Number: 71614

The company built on breakthroughs. ​  
Join us.​                                      

Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible.  ​  

How do we do this? With our people. They break through limitations and expectations – not once in a career, but every day. They help move our company, and the world, forward. ​  

​At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more.​   

​Come break through with us.  

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

Job Purpose 

The Marketing Specialist, Digital Demand Generation, will support the Digital Marketing Team in building compelling, digital stories via digital advertising and paid social media campaigns. They will support the development and execution of the omni-channel digital strategy for our regional marketing teams and support the development of our digital editorial calendar to support Regional Marketing plans.

Key Responsibilities

• Outbound Digital Demand Generation Marketing
• Digital Advertising: Own and execute all global digital advertising within Google, Microsoft, YouTube, etc. Recommend strategy, messaging, and analyze reporting.
• Paid Social Media: Own and execute global paid social media for LinkedIn via Sprinklr. Recommend strategy, messaging, and analyze reporting.
• Audience Development: Utilize ZoomInfo to develop relevant audiences for digital campaigns.
• Digital Messaging: Copy edit digital messages to ensure overall accuracy and consistency. Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful message.
• Reporting & Accountability: Maintain digital campaign budgetary strategies while reporting on key results and ROAs metrics associated with work areas on a scheduled basis. Develop and maintain global digital marketing team reporting dashboards within Sprinklr.
• Special Projects: Will be asked to contribute to and support additional strategic marketing initiatives as they emerge.

Education and Experience – Required

• Bachelor’s degree in marketing, communications, business or related field with 3-5 years of experience in Digital Marketing.
• Experience with social media (Sprinklr or similar database experience) and analytics (GA4 or similar database experience) platforms.
• Ability to write optimized messages for different audiences, ensuring a ‘customer first’ approach, intuitively understanding what the audience needs to know and how they want to consume it.
• Experience with telling a story using words, images, and/or video and an understanding of how to create content that draws an audience.
• Creative and thoughtful with great powers of persuasion and presentation.

Education and Experience – Desired

• Knowledge of Sprinklr, GA4, ZoomInfo and/or similar social media and analytics management platforms
• Knowledge of Workfront or similar project management platforms
• Understanding of database management
• Consensus builder and collaborator
• Passionate technologist
• Project management

This position does not support immigration sponsorship.  

The range for this position is $80,083.00 - $110,115.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. 

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A job that shapes a life.  

Corning offers you the total package.  

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at accommodations@corning.com.