Marketing Specialist Training Curriculum and Development

Purpose of Position:

The Global Marketing Customer Education & Programs Team is responsible for delivering best in class, industry-leading Marketing Programs and Customer Education. These programs and trainings deliver product awareness, solutions, and services through both hands-on and virtual educational offerings extending Corning’s Customers and Program Members product preference and brand loyalty.

The Marketing Specialist, Training and Curriculum Development will be responsible for supporting Customer Education initiatives such as developing trainings for program members, training/alliance partners & other applicable customers in the In-Building Network (IBN), Data Center and Carrier (CN) Market. This person will take direction and guidance from the Manager, Customer Education to define the annual training plan. This role will develop training curriculums, support trainings through teaching, and support specialized education programs as requested. Additional responsibilities include development of onboarding new trainers and curriculum refreshes.

The Customer Education team has a global footprint, and this role will be expected to have a cross-regional mindset to ensure the curriculum within trainings is able to support uniformly within each region as we continue to expand our training offerings.

We support each other collectively to assist in team development, cross training, and teaching for the See the Light portfolio in its entirety for In-Building Network (IBN), Data Center and Carrier (CN) Market. This includes virtual and hands-on paid trainings and seminars. Experience with Fiber optics knowledge and training is recommended.

Major Roles and Responsibilities

• Performs the role of Marketing Specialist, Training and Curriculum Development for the design and development of curriculum, learning tools, materials for training courses, and specific program development items with directive from Manager, Customer Education
• Analyze new training requests with directive from Manager, Customer Education to help define business case objectives and scope of request aligning with Corning’s goals.
• Work with internal SME’s (PLM, Market Development, Engineering Services, Creative Services), Vendors (Fluke, Viavi, EXFO, Illsintech), to incorporate their knowledge into training curriculum.
• Assists in the evaluation of existing training material and industry needs, responsible for curriculum updates as requested.
• Manage the overall implementation of assigned trainings and program support.
• Conduct assessments to determine the appropriate methods of how trainings are designed for both instructor-led and e-learning programs.
• Assist with the design and development of course materials, using appropriate and applicable instructional design methodology.
• Design, develop and implement e-learning course to complement in-person courses.
• Collaborate with subject matter experts in Systems Engineering, Field Engineering and Regional Marketing regarding content updates, curriculum creation, and hands-on instructional design to develop/source training curriculum to meet specific needs of the business and customers.
• Working with Engineering Services, Field Engineering, Tradeshow to build and maintain product samples and equipment to support class curriculum.
• Working with Engineering Service to integrate with Field trainings where applicable for continued product knowledge learning and safety training.
• Work with Manager, Customer Education to collaborate with EMEA, APAC, and CALA Regional Marketing teams to propose opportunities to support with current USCAN customer education content and processes.
• Develop and maintain auditing process for train the trainer program and support as requested.
• Provide technical support/answers to customers as needed and funnel general training questions back to Marketing Specialist, Customer Education where appropriate.
• As a representative of Corning Optical Communications, ensure that you convey the highest level of integrity in behavior and appearance and help to fulfill all customer expectations as a premier supplier.
• Provide on-site and remote technical assistance globally to both internal and external customers.
• Master optical test and splice equipment and procedures required to perform trainings you’re leading.
• Instruct fiber optic training course at various Corning locations, Regional locations, and at customer sites.

Travel Requirements: Up to 70%

Education and Experience: Required

• BS/BA or equivalent degree in a technical field or similar subject area and 2-4 years working within a technical field/telecommunications.

• Experience with instruction or training coordination and/or delivery.
• Must possess a valid driver’s license.
• Technical writing ability, with emphasis on effective presentation of detailed concepts.
• Software:
  • • Presentation Software (PowerPoint/Presenter)
    • Microsoft Office

Education and Experience: Desired

• Desire to work with and learn software and cloud applications preferred.
• Basic knowledge and understanding of fiber optic networks.
• Fluent language skills in Spanish and French (written and spoken) a plus.
• Software:
  • • SharePoint
    • SalesForce.com
    • Marketing Automation Software (Marketo)
    • Webinar Delivery Systems (AdobeConnect & WebEx Event Center)
    • Social Media Platforms (LinkedIn)
    • Event Planning Software (Cvent)