Share this Job

Digital Marketing Web Specialist

Apply now »

Date: Oct 19, 2021

Location: Charlotte, NC, US, 28216

Company: Corning

Requisition Number: 46428


Corning is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.


Job Purpose:

The Digital Marketing Web Specialist covers all aspects of crafting, maintaining, and optimizing the website experience for users while aligning with IT’s governance rules including design, front end programming, and UX experience. You'll help to design web page layouts; review content, update website; create back up files; solve code problems and schedule, track and report jobs.


In this meaningful role, you need a strong understanding of project management, website development, data manipulation, and analytical insights. This role operates in a fast-paced environment where the ability to coordinate and prioritize workload to meet timelines is essential! The position requires strong team and cross functional teamwork.


**Position will work 3 days in office and 2 days work from home**


Key Responsibilities:

  • We design and update web pages to keep information relevant and fresh for users to want to continuously return to the site, ultimately crafting a Corning preference

  • Manage web request que to meet required timelines from partners
  • Maintain website to ensure data security and new features & product improvements are coordinated without business disruption and are running accurately for users
  • Maintain modules and other content in AEM
  • Maintain Assets library as needed for the website
  • Maintain and update analytics reporting and dashboards
  • We assist with training as needed on the website platform and templates to include website best practices
  • Support search engine optimization (SEO) to drive traffic and optimize onsite search functions
  • Any other tasks as required in support of production activities as assigned by the Digital Solutions Marketing Manager


Minimum Requirements:

  • BA/BS in Computer Science, Marketing, Information Technology or related field
  • A minimum of 2 years of relevant web content management experience in a B2B environment ideally in digital marketing, graphic design and/or marketing technology.
  • Knowledge of HTML, CCS, Java Script and other web design coding language
  • Knowledge of Adobe suite, Content Management Systems and web standards.
  • Demonstrated understanding of Search Engine Optimization (SEO), Paid Per Click (PPC), and web traffic metrics.
  • Ability to troubleshoot website issues in a fast-paced workplace.
  • Strong attention to detail and outstanding problem-solving skills!
  • Excellent multitasking, time-management and interpersonal skills.
  • Basic knowledge of graphic design, photography and videography principles and tools.
  • Knowledge of basic marketing principles.
  • Ability to work effectively and collaboratively within teams.
  • Ability to deliver outstanding customer service.


Desired/Preferred Skills:

  • Experience with deployment/management of SAP Hybris, Adobe Experience Manager and Marketo
  • Experience managing a B2B website.
  • Organizational skills
  • Creativity and Resourcefulness
  • Consensus builder and collaborator
  • Hardworking technologist
  • Project Management


This position does not support immigration sponsorship.


We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.


We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Nearest Major Market: Charlotte