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Digital Marketing Specialist, Email and Web

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Date: Apr 1, 2025

Location: Corning, NY, US, 14831 Tewksbury, MA, US, 01876

Company: Corning

Requisition Number: 67860

 

Corning is vital to progress – in the industries we help shape and in the world we share.

 

We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.

 

Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers. 



As a leading developer, manufacturer, and global supplier of scientific laboratory products for 100 years, Corning’s Life Sciences segment collaborates with researchers seeking new approaches to increase efficiencies, reduce costs and compress timelines in the drug discovery process. Using unique expertise in the fields of materials science, surface science, optics, biochemistry and biology, the segment provides innovative solutions that improve productivity and enable breakthrough discoveries.

Scope of Position

The Digital Marketing Specialist is a member of the Corning Life Sciences digital marketing team and is responsible for managing the email marketing and website programs, along with the analytics / reporting needs associated with those programs. The Digital Marketing Specialist works closely with the Leader, Digital Content Strategy and other marketing subject-matter experts to ideate, develop, design, and execute email marketing materials and website content. 
Success will be measured by:

  • Email marketing: lead nurture, MQL generation, and engagement metrics
  • Website: lead generation and engagement metrics
     

Key Responsibilities

 

EMAIL

  • Works closely with Digital Marketing Lead to develop and execute email marketing strategies, including newsletters, promotional campaigns, and nurture campaigns 
  • Optimize email campaigns for deliverability, open rates, and click-through rates using A/B testing and data-driven insights 
  • Troubleshoot and optimize processes within Marketing Automation platforms 
  • Manage email lists and segment audiences to personalize content for engagement 
  • Reports out on campaign performance on a weekly, monthly and quarterly basis with actionable insights for cross-functional teams 
  • Act as email marketing program subject-matter expert and provide guidance to global teams to support regional email marketing efforts

Website Content Management 

  • Publish and manage digital content for Corning Life Sciences web pages on Corning.com, as well as unaffiliated brands and other partner web sites 
  • Manage projects and routine content freshness updates with PLMs and other stakeholders to refresh and update Adobe Experience Manager (AEM) content, as well as manage a division-wide web content expiration process 
  • Responsible for identifying web optimization opportunities and partnering with IT and vendor partners on the development, testing, and deployment of those enhancements 
  • Subject-matter expert for AEM for Corning Life Sciences & serve as the primary trainer for all new AEM users including support in other regions of the world 

Analytics 

  • Compile website and email metrics for areas of responsibility using Google Analytics (GA) and Adobe Marketo Engage 
  • Use GA data to make recommendations for improving the website experience  
  • Work with corporate analytics team to develop new web KPI, dashboard strategies, and reporting tools 
  • Subject-matter expert for web & email analytics for Corning Life Sciences 

Requirements

  • Bachelor's degree in marketing, communications, digital marketing, or related field 
  • At least 2+ years’ experience in digital marketing (corporate experience preferred) 
  • High proficiency with Email Marketing Platforms (experience with Adobe Marketo Engage a plus). Knowledgeable on email sending and testing best practices. 
  • Strong skills in creating web content and experience with web content management systems (experience with Adobe Experience Manager a plus) 
  • Experience with analytics dashboards (Google Analytics) and data analysis preferred 
  • Experience with, and knowledge of, HTML and CSS (Responsive email coding) preferred 

 

This position does not support immigration sponsorship.  

 


The range for this position is $68,142.00 - $93,696.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position are dependent on hours worked and may include medical, dental, vision, 401(k) plan, pension plan, life insurance coverage, disability benefits, and PTO.

 

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Corning Puts YOU First! 

We are committed to supporting your health, financial, career development, and life goals as you grow professionally and personally to achieve your highest potential. All benefits begin as soon as you start your career at Corning. 
 

  • Our monetary peer-to-peer recognition program is tied to our Values and celebrates you and your colleagues’ contributions. 
  • Health and well-being benefits include medical, dental, vision, paid parental leave, mental health/substance use, fitness, and disease management programs.  
  • Financial benefits include a 401(k) savings plan with company matching contributions and a 100% company-paid pension benefit that grows steadily throughout your career. 
  • Companywide bonus and attractive short- and long-term compensation programs are available based on your role and responsibilities.   
  • Professional development programs help you grow and achieve your career goals.

 

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at accommodations@corning.com.


Nearest Major Market: Corning

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