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Digital Marketing Specialist, Email and Web

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Date: Apr 1, 2025

Location: Corning, NY, US, 14831 Tewksbury, MA, US, 01876

Company: Corning

Requisition Number: 67860

 

The company built on breakthroughs. ​  
Join us.​          

                                                                    

Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible.  ​  

 

 How do we do this? With our people. They break through limitations and expectations – not once in a career, but every day. They help move our company, and the world, forward. ​  

 

​ At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more.​   

 

​ Come break through with us.  



As a leading developer, manufacturer, and global supplier of scientific laboratory products for 100 years, Corning’s Life Sciences segment collaborates with researchers seeking new approaches to increase efficiencies, reduce costs and compress timelines in the drug discovery process. Using unique expertise in the fields of materials science, surface science, optics, biochemistry and biology, the segment provides innovative solutions that improve productivity and enable breakthrough discoveries.

Scope of Position

The Digital Marketing Specialist is a member of the Corning Life Sciences digital marketing team and is responsible for managing the email marketing and website programs, along with the analytics / reporting needs associated with those programs. The Digital Marketing Specialist works closely with the Leader, Digital Content Strategy and other marketing subject-matter experts to ideate, develop, design, and execute email marketing materials and website content. 
Success will be measured by:

  • Email marketing: lead nurture, MQL generation, and engagement metrics
  • Website: lead generation and engagement metrics
     

Key Responsibilities

 

EMAIL

  • Works closely with Digital Marketing Lead to develop and execute email marketing strategies, including newsletters, promotional campaigns, and nurture campaigns 
  • Optimize email campaigns for deliverability, open rates, and click-through rates using A/B testing and data-driven insights 
  • Troubleshoot and optimize processes within Marketing Automation platforms 
  • Manage email lists and segment audiences to personalize content for engagement 
  • Reports out on campaign performance on a weekly, monthly and quarterly basis with actionable insights for cross-functional teams 
  • Act as email marketing program subject-matter expert and provide guidance to global teams to support regional email marketing efforts

Website Content Management 

  • Publish and manage digital content for Corning Life Sciences web pages on Corning.com, as well as unaffiliated brands and other partner web sites 
  • Manage projects and routine content freshness updates with PLMs and other stakeholders to refresh and update Adobe Experience Manager (AEM) content, as well as manage a division-wide web content expiration process 
  • Responsible for identifying web optimization opportunities and partnering with IT and vendor partners on the development, testing, and deployment of those enhancements 
  • Subject-matter expert for AEM for Corning Life Sciences & serve as the primary trainer for all new AEM users including support in other regions of the world 

Analytics 

  • Compile website and email metrics for areas of responsibility using Google Analytics (GA) and Adobe Marketo Engage 
  • Use GA data to make recommendations for improving the website experience  
  • Work with corporate analytics team to develop new web KPI, dashboard strategies, and reporting tools 
  • Subject-matter expert for web & email analytics for Corning Life Sciences 

Requirements

  • Bachelor's degree in marketing, communications, digital marketing, or related field 
  • At least 2+ years’ experience in digital marketing (corporate experience preferred) 
  • High proficiency with Email Marketing Platforms (experience with Adobe Marketo Engage a plus). Knowledgeable on email sending and testing best practices. 
  • Strong skills in creating web content and experience with web content management systems (experience with Adobe Experience Manager a plus) 
  • Experience with analytics dashboards (Google Analytics) and data analysis preferred 
  • Experience with, and knowledge of, HTML and CSS (Responsive email coding) preferred 

 

This position does not support immigration sponsorship.  

 


The range for this position is $68,142.00 - $93,696.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position are dependent on hours worked and may include medical, dental, vision, 401(k) plan, pension plan, life insurance coverage, disability benefits, and PTO.

 

 

A job that shapes a life.  

Corning offers you the total package.  

 

 Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial, and career from day one

  •  As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit that grows throughout your career.  We also offer a 401(k) savings plan with company matching contributions.  
  • Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, and disease management programs. 
  • Company-wide bonuses and long-term incentives, align with key business results and ensure you are rewarded when the company performs well – when Corning wins, we all win.     
  • Getting paid for our work is important but feeling appreciated and recognized for those contributions motivates us much more. That’s why Corning offers a peer-to-peer recognition program to celebrate success by recognizing colleagues who demonstrate above-and-beyond behaviors.  

 

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at accommodations@corning.com.


Nearest Major Market: Corning

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