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Manager, Platforms & UX/UI Design

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Date: Mar 23, 2021

Location: Corning, NY, US, 14831

Company: Corning

Requisition Number: 44742


Corning is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.

Corning Incorporated focuses on building a diverse global workforce where differences are celebrated, and employees feel safe bringing their “whole selves” to work. Our Diversity Network hosts 18 active and distinctive Employee Resource Groups. Employees have access to Allyship resources, podcasts, an internal video channel, digital learning series and trainings, all focused on building and celebrating global diversity and inclusion. Corning has been recognized as a leader in this regard and has been consistently recognized as a national employer of choice.


Purpose of the Position:

  • Corning is seeking to refresh and revitalize the Corning brand strategy and how Corning’s brand is expressed and experienced by target audiences across marketing and communications channels.  Corning is seeking a versatile Manager to enable the brand refresh strategies on Corning’s platforms, establish UX and UI best practices across platforms, and lead and develop Corning’s communications UX and UI professionals to deliver to plans and opportunities.
  • The manager will be responsible for driving reach and engagement with Corning’s key messages and narratives on Corning’s owned channels and platforms through; leading an organization to drive data driven UX processes, UI design, delivery of new platform experience techniques, enabling content publishing and content lifecycle best practices, and ensuring alignment to brand governance.
  • The needed candidate for this position is a hands-on UX leader with a desired work history leading agency or business teams across UX & analytics, UI design and design systems methodologies, front-end development, content publishing solutions and content promotion strategies.


Strategic Leadership Responsibilities:

  • Translate brand refresh goals to Corning’s experience platforms to improve audience engagement by optimizing user journeys, refreshing interfaces and page layouts, and ensure the extension of Corning’s UI design to incorporate presentation techniques not yet adopted in Corning’s design systems.  Refresh design systems and style guides in accordance with Brand standards and guidelines.
  • Consult on brand, campaign, communications and design strategies to ensure engaging experiences are identified, proposed, approved and implemented on Corning’s platforms.  Deliver data and research driven user experience and interface design proposals to ensure robust user journeys and conversions to Corning’s marketing and communications.  Establish influence with senior stakeholders, recommend courses of action, and lead governance forums.
  • Establish user experience design and interface design best practices and processes in the organization.  Define standard UX and UI Design deliverables and coach and mentor reports to adopt and implement required deliverables in their work.  Ensure understanding of new work processes across the corporate communications department to ensure the full participation of content, analytics, and design colleagues.
  • Ensure internal team members and external partners are following standard processes to ensure UX and UI deliverables and artifacts are delivered to Corning standards.
  • Drive the advancement of Corning’s platform interfaces through adoption and integration of new presentation techniques such as renderings, motion/animation, interactivity, and immersive technologies.  Ensure collaboration with IT and establish external partnerships to ensure designs can be implemented effectively on Corning’s platforms.
  • Ensure direct reports are successfully delivering to communications needs, projects, and programs as required.  Ensure direct reports are fully engaged in delivering assignments and in continual skills building through hands-on delivery, self-study and formal training. 
  • Establish a proactive platform effectiveness program covering; user research and benchmarking, user journey assessments, content assessments, and ensuring compatibility for organic and paid promotion.  Collaborate with analytics colleagues to establish and report on key metrics to ensure platform performance for key target audience segments. 


Day to Day Responsibilities:

  • Lead the transformation of Corning’s Corporate Communications team in planning and implementing new UX and UI design approaches for Corning’s owned platforms.  Translate communications and business needs and capabilities into an effective information architecture, navigation, interface layout, and interaction design and that resonates with customers, aligns with their expectations, and helps them to achieve their goals. 
  • Collaboration with campaign and communications plan leaders, content writers, analytics specialists, and design team members to ensure cross-functional teams are assembled and activated to improve UX and UI experiences.  Identify opportunities, propose design options and gain support, assign work and manage deliverables to expected best practices for UX and UI delivery. 
  • Hands-on delivery of UX deliverables to lead team transformation and skills building by providing work product that serves as the standard example for improving experience.  Establish all UX and UI Design production tools and processes, including but not limited to; wireframing, prototyping, design systems, pattern libraries, DAM, and UI testing capabilities.  Mentor design team members to adopt.
  • Manage direct and extended reports for Corning’s platforms and UX/UI Design team, assigning work to drive UX and UI Design improvements in project delivery, ensuring platform health and readiness in response to external ecosystem requirements (analytics, SEO/SEM, Browser and Operating Systems), and ensuring robust ongoing maintenance practices.
  • Establish standard creative production software to enable new design treatments (Motion graphics, animations, renderings, parallax, 3D, etc.).  Mentor design team members to adopt and produce creative treatments for implementation on Corning’s platforms and web content management systems.  Establish prototyping capabilities for evaluating and testing capabilities with the Design team.
  • Establish UI development framework standards for UI design approaches and ensure compatibility with Corning’s hosting platforms and Web Content Management Systems.
  • Ensure analytics instrumentation and SEO compatibility of Corning’s interfaces and establish targeting and personalization capabilities on Corning’s platforms.
  • Participate in Governance forums and submit funding proposals for platform advancements.  Ensure required team investments for software, hardware, and productivity solutions are requested.
  • Ensure Corning’s design artifacts and work products are managed as valuable assets (style guides, publishing guides, design systems, pattern libraries wireframes and creative assets).


Required Skills:

  • Proven leadership of UX and UI design programs
  • Ability to gain support for ideas and proposals to marketing, communications colleagues and senior audiences through effective communications and presentations.
  • Ability to direct both technical and creative colleagues to drive change.
  • Ability to work at speed to capitalize on emerging opportunities in the context of evolving communications needs.
  • Ability for rapid iteration to demonstrate possibilities
  • Experience with hands-on delivery of UX, UI Design
  • Experience with interactive content development and authoring/production tools
  • Responsive Design expertise


Desired Technical Skills/Experience:

  • Leadership of e-Commerce UX and UI Design experiences a plus
  • HTML5, CSS, and JavaScript front-end development
  • Experience with immersive content development 3D / AR / VR
  • Immersive experience authoring solutions
  • Mobile App Design experience



  • 10+ years leading teams for UX and UI Design for a global brand
  • Experience designing for leading experience management and WMCS platforms
  • Bachelor’s degree required. Focus on user experience, web design and development, and/or Human Computer Interaction preferred
  • Training in User Centered Design processes
  • Proven experience leading initiatives across integrated communications teams involving communications and marketing leaders, content producers, design teams, and analytics leaders



  • Typically, ~4 times / year (Tewksbury MA, Charlotte NC)



  • Corning NY


This position does not support immigration sponsorship.


We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, or veteran status or any other legally protected status.


We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Nearest Major Market: Corning