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Marketing Communications Senior Specialist

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Date: Sep 6, 2022

Location: Corning, NY, US, 14831

Company: Corning

Job Title: Marketing Communications Senior Specialist

Job Location: Corning, NY

Job Number: 58074

 

Role Purpose:

 

Works with a marketing communications team to support the deployment of marketing & communications strategies and corresponding tactics that facilitate understanding by the company’s diverse stakeholders of Corning’s business priorities and key messages. Serves as a liaison to internal and external clients and cross functional groups and contributes in a variety of content development, project management, and process ownership areas.

 

Key Responsibilities:

 

• Provides support for the design and execution of strategic marketing and communications programs that enhance Corning’s reputation and support the company’s annual operating priorities

• Provides support for initiatives with business divisions, staff groups, and corporate programs to ensure effective and integrated communications

• Develops skillsets in various areas, including but not limited to media relations, brand management, social media, and content management

• Keeps abreast of key business developments, innovation initiatives, and general trends to support communications strategies

• Works as assigned with business and functional stakeholders to assess the needs of customers

• Develops understanding of the corporation as well as a broad range of financial, technical, cultural, and industry trend information for reference and use in communications materials

• Ensures accurate and consistent communication by following established processes and implementing best practices

• Establishes meaningful metrics to track and measure engagement, sentiment, etc., and then analyzes that data to make meaningful recommendations and generate data reports for management

• Develops collateral material pertaining to corporate information and product offerings, including product information sheets, Q&A documents, brochures, presentations, videos, web content, and other publications

• Archives communication collateral to enable consistency of communications and provide a library of material to draw upon

• Coordinates participation in internal and external exhibitions and events by working with various stakeholders to prepare materials and track event costs

 

Experiences/Education - Required:

 

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field

• A minimum of 1-3 years of relevant experience

• Familiarity with Microsoft Office

• Experience or willingness to learn new tools, e.g., Google Analytics, web content management systems, and social media content management systems

• Experience or willingness to learn Adobe design programs

• Experience with online and social media platforms or willingness to learn

• Experience working with the English language

• Digital fluency

• Desire to work with agencies and vendors

 

Experiences/Education - Desired:

 

• Graduate-level education in a related field

• Global awareness

• Foreign language skills

 

This position does not support immigration.


Nearest Major Market: Corning