Product Line Manager - Emerging Innovations Group

Role Purpose

The purpose of this position is to provide product line management for Corning products.  The scope of the role includes defining the product and value proposition, making decisions on pricing, placement, and commercial launch plans, quantifying the product value proposition, and developing compelling sales aids. 

Key Responsibilities

Developing and implementing product strategy in tandem with cross functional resources

• Establish project objectives and articulate customer needs: what is the problem to be solved or capability the customer desires?
• Interpret market demand and provide key input/conclusion for capacity planning through forecasting and demand management. 
• Develop deep comprehension of the customers’ products systems and how they impact our products’ specs and value proposition.
• Own product line Profit and Loss (P&L) statement and understand impact of product definition on costs and profitability.
• Develop overall product line plan and roadmap that connects to financials and technology strategy.
• Act as the key coordinator between Account Management organizations and Commercial Technology, Operations, Development and Engineering.

Developing and implementing pricing strategy

• Develop pricing strategy based on cost analysis, competitive analysis, value analysis/proposition and shareholder needs.
• Develop and implement pricing process for efficient and effective price management that meets all contractual requirements as defined with legal.
• Work with legal and sales to define contractual and licensing terms and act as an approver of the supply agreement and licensing process; assess contract terms.

Create compelling selling materials that clearly articulate the value proposition

• Directly contribute to creation of the value prop content, product definition, and ‘elevator speech’.
• Create key messaging and sales aids (messaging, graphics, demos, videos) that build upon the value prop and the most effective way to communicate our product value. 
• Work with sales to segment customer base and refine market forecast. 
• Attend customer meetings where the innovation product selling deck is presented and gather and address feedback. Identify new opportunities to further improve the innovation product’s performance.

Requirements

• Bachelor’s degree in business or technical field.  Desired: Master’s degree in business administration or equivalent
• 5+ years of experience in commercial or business roles.
• Product line management, marketing, or sales/AE customer facing experience in a business approximately > $50M annual revenues.

Desired Skills and Behaviors

• Knowledge of glass technology
• Knowledge of marketing; business exploration and commercial operations
• Forecast modeling competency
• Business acumen and systematic skills
• Systems comprehension and impact on quantification of value proposition
• Ability to speak both internally and externally
• Desire to work directly with customers
• Ability to prioritize and effectively manage time
• Entrepreneurial mindset comfortable with ambiguity
• Ability to work with customers with different cultural backgrounds
• Ability to coordinate effectively with internal matrix functions
• Negotiation and social skills
• Manage business relationships using combination of data focused analysis, strategic thinking, networking and strong social skills
• Well organized, process oriented, has systematic approach to problem solving
• Able to work objectively
• Effective speaker including problem definition, conclusion/ recommendations and promoting reason/data up to and including executive level both internally and externally as required
• Global Leadership: able to interface and team with people, often across functional and geographic boundaries, and support new directions and strategies in order to capture new opportunities. The ability to lead change on a global basis.
• Collaboration and Influencing: able to work effectively across a complex, global organization, and get things done within matrixed reporting structures. The ability to partner externally to open up new opportunities and enable flexibility.