Marcom Specialist, Corning India

Requisition Number: 66644

Corning is vital to progress – in the industries we help shape and in the world we share.

We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.

Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers. 

Corning’s businesses are ever evolving to best serve our customers, industries, and consumers. Today, we accelerate and transform life sciences, mobile consumer electronics, optical communications, display, and automotive markets. We are changing the world with: 

•    Trusted products that accelerate drug discovery, development, and delivery to save lives
•    Damage-resistant cover glass to enhance the devices that keep us connected
•    Optical fiber, wireless technologies, and connectivity solutions to carry information and ideas at the speed of light
•    Precision glass for advanced displays to deliver richer experiences 
•    Auto glass and ceramics to drive cleaner, safer, and smarter transportation 

Responsibilities

• Support business growth by driving integrated B2B marketing communications strategies via online and offline marketing, events, and third-party partnerships.
• Strong marcom project management skills with proven hands-on ability to deliver multiple projects.
• Co-drive the India Marketing and Communications strategy using the right messages and medium to create a clear understanding of our offerings to targeted customers.
• Leveraging BTL to improve reach and engagement:
  • Focus on business dev. while enhancing the Corning brand to support revenue growth.
  • Build, execute marketing communications plans for key businesses like Life Sciences and Optical Communications.
  • Lead and manage events (exhibitions, tradeshows/roadshows, conferences).
  • Develop, execute online campaigns to create awareness, visibility, and drive traffic to website(s)/landing pages(s).
  • Support Sales with marketing materials (print and digital).
  • Support HR with internal, external employer branding, employee communications.
  • Benchmark and measure the effectiveness of “selling messages.”
  • Manage marketing communications budgets, vendors.

• Develop marketing performance dashboard(s) to track, report, while working with cross-functional teams to own and report numbers across businesses, functions.

Required Skills

• Understands the B2B market, can create demand generation opportunities – An experience in life sciences, electronics industry is preferred.
• Desire and experience to engage in B2B marketing activities.
• Can create, support, and drive events both online and offline with a focus on offline events.
• Good understanding of brand, online, and offline marketing.
• Strong writing and editing capabilities.
• Must know how to create short- and long-form content to fit multiple platforms.
• Must know email marketing tools like Marketo, Hootsuite, HubSpot.
• Salesforce is a plus, along with Canva and Adobe Creative Suite or equivalent.
• Good understanding of Google Analytics or equivalent tools.
• Outstanding intercommunication skills. Proactive, positive, and innovative mindset.
• Passionate storyteller who can persuade, inspire, and create emotional connections with target audiences.
   

Soft Skills

• Ability to lead, organize, and prioritize.
• Should be comfortable working with deadlines, different global time zones, and adapts to dynamic project requirements.
• Ability to assess priorities and manage many projects simultaneously.
• Capable of working independently and interdependently.
• Confidently advocates and shares innovative ideas.

Travel

• Approximately 10%

Education and Experience

• Bachelor’s degree in communications, Journalism, or another related field required.
• Minimum five years of communications experience, preferably in marketing/corporate communications, public relations, journalism, or communications-related field