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Marketing Communication Manager, India

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Date: Nov 22, 2021

Location: Gurgaon, HR, IN, 122002

Company: Corning

Requisition Number: 51062

 

Corning is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.

 

Purpose of Position:

 

Plan, develop and implement marketing and communication strategy and corresponding tactics for India that are in line with the marketing and talent strategies of the individual Corning business units that have a presence in the region as well as overall corporate objectives.

 

Major Responsibilities:

 

• Develops and execute India communications strategy that uses appropriate messages, methods, and medium to create a clear understanding of regional offerings for targeted customers within the marketplace

 

• Supports the overall business growth through external and internal communications, media relations, issues management, social media programs, third-party partnerships, manager of extern vendors / PR agencies and digital communications activities.

 

• Focus on enhancing the reputation and integrity of the Corning brand to support revenue growth and position the company as an employer of choice in India. As a strategic marketing function, this position will support overall   business units in Corning India.

     - Conceiving and develop efficient and intuitive marketing communications strategies - Execution of marketing communications in-line with the business and talent strategy

     - Develop and deliver brand marketing strategy, annual marketing plan, key product positioning and messaging

     - Develop and maintain internal and external contacts to ensure effective integration of marketing communications into product line and marketing management to continually test the validity of marketing recommendations   

     - Develop and execute digital media and promotional campaigns to drive awareness, create an emotional connect and educate on key actions, which will drive traffic to the website

     - Identify partners to co-create content and events like podcasts, webinars, marketing outreach activities, exhibitions etc.

     - Support the sales force on marketing materials – both printed and digital - Support human resources on internal and external employer branding initiatives

     - Benchmark and measure the effectiveness of “selling messages” marketing communications projects and programs

     - Manage marketing communication budgets

 

• Creation and management of regional communications collateral including speeches, presentations, scripts, and for Web.

 

Qualification -

 

  • MBA
  • 12+ years of experience in marketing and communications 
  • Good understanding of brand and digital marketing 
  • Passionate storyteller who can persuade, inspire, and create emotional connections with target audiences as needed to drive behaviors 
  • Good understanding of the market and related business verticals of life science, automotive and optical is preferred 
  • Strong project management skills 
  • Reasonable understanding of Google Analytics or equivalent execution experience
  • Social media advertisement experience 
  • HubSpot inbound certification or/and working with Salesforce is plus, along with designing software like Adobe Photoshop or equivalent 
  • Outstanding and clear intercommunication skills
  • Proactive, positive & innovative mindset