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EMEA Market Development Manager (m/f)

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Date: Jan 25, 2019

Location: Lakeside, United Kingdom, GB

Company: Corning

Requisition Number: 35591


Corning is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.

Scope of Position (i.e. projects involved with and role within group):

  • Regional lead for EMEA optical fiber market development function.
  • Develop and execute regional market development plans to drive value-added product placement within the competitive arena.
  • Strategically guide and coordinate the regional marketing communications program to support delivery of commercial sales objectives: collaborates with cross-functional services to leverage web marketing, tradeshow activity, and direct marketing campaigns.
  • Establish robust enduring collaborations with customer and industry partners to optimize Corning advantaged product adoption and sales.
  • Develop and deliver thought leadership techno-commercial promotional material and analyses (e.g. value-selling presentations, industry position papers, webinars, total cost of ownership studies) to promote Corning optical fiber products in EMEA and on a Global platform.
  • Provide EMEA market and product evolution guidance to leadership and PLM through annual the market development product roadmapping process.


Travel Requirements (please note if international):

  • 30% domestic & international travel


Hours of work/work schedule/flex-time:

  • Job Location –Lakeside UK preferred, but location may be flexed for highly-qualified candidates. Partial home-working schedule can be considered.
  • Typical Corning work hours requirements


Required Skills:

  • Strong leadership skills, with experience of developing and executing techno-commercial strategy to maximise market access and product value extraction in a global business.
  • Expert communication and networking skills: demonstrated ability to work effectively across organizational verticals in commercial, technical, and manufacturing to define and implement product and marketing strategy, and an ability to leverage leadership support to accelerate programs as required.
  • Working knowledge of optical fiber technology, optical system performance, optical network architectures and installation environments.
  • Sound knowledge of commercial processes related to market analysis, commercialization and value proposition development
  • Excellent customer facing and industry liaison networking and negotiation skills: ability to liaise with technologically astute customers/partners at senior levels.
  • Proven people and project management skills (planning, mobilizing people, driving action, managing progress, measuring performance)


Education and Experience:

  • Honors degree (or higher) in Engineering, Physics, Applied Physics, Optics or telecommunications
  • 8+ years’ industry experience, including function or project leadership experience, coupled with exposure to technology/product development and experience in commercial roles such as market development, product line management, sales engineering support or sales.


Soft Skills:

  • Leadership – ability to lead from the front and motivate others to implement and deliver results.
  • Self-starter – takes initiative to proactively drive progress and deliver results.
  • Agility – ability to manage multiple priorities and rapidly adapt to change as required by business environments.
  • Independence – requires only consultative direction to deliver results against objectives.
  • A “Natural Networker” – talented in building and leveraging relationships with knowledge experts and leaders across technology, commercial and manufacturing.