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Demand Generation Specialist

Date: Aug 1, 2019

Location: Montreal, QC, CA

Company: Corning


Company Overview


iBwave is the power behind great in-building wireless experience, enabling billions of end users and devices to connect inside a wide range of venues. As the global industry reference, our software solutions allow for smarter planning, design and deployment of any wireless network project regardless of size, complexity or technology. Along with innovative software, we are recognized for world-class support in 90 countries, providing the industry’s most comprehensive components database and a well-established certification program.




  • You will be doing what you love to be doing in a fun and dynamic work environment
  • You will be given the opportunity to contribute ideas and grow along the way
  • You’ll be part of a high-functioning, yet still fun, marketing team
  • You’ll be part of an innovative company, immersed in an exciting industry full of new technology, challenges and opportunities
  • You can wear pretty much whatever you want (within reason)
  • We are a fun company complete with bagel Fridays, a games room with Foosball and video games, awesome coffee, and a sense of humour
  • We have regular social outings– because we believe in play just as much as hard work




Reporting to the VP of Marketing, you will get to own all things demand generation. What does that mean? Here it means you will manage the day-to-day work of getting all the campaigns together, tracking the results of campaigns and ensuring our lead generation goals are being met. We send out a lot of awesome content we’re proud of, so we’re looking for somebody to take on the task of owning that process and getting what we deliver into the hands of those that can use it.


To be specific, your responsibilities will include:


  • Schedule all demand generation campaigns across all the different international regions
  • Manage the execution of our lead generation campaigns
  • Track and report on the progress of lead generation
  • Collaborate with the rest of the team to make sure that what needs to be done for a campaign, is done (ex: social media, forms, banners, etc.)
  • Celebrate the wins but also help figure out how to do better when it’s not going so well
  • Help drive content ideas, and hey, if you can write then that would be a bonus skill we would be really happy for you to have.
  • Collaborate with the inside sales team to ensure leads are traveling through the marketing-to-sales pipeline as they need to, and adjust if they aren’t



  • University Degree
  • 2+ years in lead generation
  • Campaign management skills (i.e the ability to get everyone focused on and working towards the completion of a campaign) – a must
  • Good copy writing skills a definite asset
  • Experience using Pardot a very good asset, if not then another marketing platform
  • Experience managing and tracking lead generation KPIs
  • Experience working across different regions is nice to have
  • Excellent interpersonal skills and the ability to build and manage relationships
  • Team player who would be willing to laugh at our jokes and endure the odd lunch out together – but don’t worry it’s okay if you’re an introvert, most of us are as well. Extroverts also welcome though.
  • Motivated by a fast-paced multi-tasking environment


LOCATION: Montreal (Ville St-Laurent), Canada

TYPE: 1-year contract, Full time (mat leave replacement)




iBwave is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at iBwave via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of iBwave. No fee will be paid in the event the candidate is hired by iBwave as a result of the referral or through other means.