Marketing Operations Specialist

Requisition Number: 71879

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Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible.  ​  

How do we do this? With our people. They break through limitations and expectations – not once in a career, but every day. They help move our company, and the world, forward. ​  

​At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more.​   

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Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

Role Overview

The Marketing Operations Specialist plays a key role in scaling iBwave’s digital marketing operations by combining automation, creative content production, and demand generation. This position supports both the marketing and sales teams by developing automated, data-driven workflows that power iBwave content marketing, expand reach through growth initiatives, and accelerate sales conversions.

You’ll work at the intersection of content, technology, and sales enablement — building automated outreach, managing multilingual content delivery, and experimenting with new tools that turn marketing systems into growth drivers. This role is ideal for someone who is hands-on, resourceful, and driven by measurable impact.

Responsibilities

• Plan and execute automated outreach and engagement campaigns across email and LinkedIn.
• Manage intent-based prospecting and data enrichment to identify and target high-potential leads.
• Build and manage scalable workflows and AI tools for content creation, publishing, and automation.
• Create modular, reusable assets such as playbooks, SDR scripts (email, chatbot), educational content social media posts, blog articles and videos.
• Develop and maintain templates, formats, and standards for marketing visuals, videos, and multilingual content.
• Coordinate translation projects and ensure French-language content aligns with brand voice, quality standards, and deadlines.
• Collaborate with SDRs and sales to align automation, content, and lead qualification workflows.
• Track and analyze campaign performance, optimizing for engagement, conversion, and efficiency.
• Implement and test new automation, AI, and growth tools to improve process scalability.
• Coordinate translation and localization efforts to support English/French marketing initiatives.
• Provide insights and feedback to marketing and sales leadership on campaign impact and lead quality.

Qualifications

• Minimum 1 year of experience in marketing, automation, or digital operations.
• Hands-on experience with marketing automation, prospecting and CRM tools (e.g., Reply.io, Sales Force, Zapier, ZoomInfo/6sense, LinkedIn Sales Navigator).
• Familiarity with content automation, AI-assisted creative tools, and analytics.
• Strong project management and multitasking skills in a fast-paced environment.
• Bilingual (English/French) with strong written communication.
• Preferred: experience in software or telecom, or with chatbot/conversational marketing tools.

Language Requirement

• This role requires bilingual proficiency in French and English. English is essential, as the position involves extensive collaboration with cross-functional teams and customers worldwide, where it serves as the primary language of communication.

We are committed to supporting your health, financial, career development, and life goals as you grow professionally and personally to achieve your highest potential. All benefits begin as soon as you start your career at Corning.

• Our monetary peer-to-peer recognition program is tied to our Values and celebrates you and your colleagues’ contributions.
• Health and well-being benefits include medical, extended health care, dental and vision as from your first day of work.
• You are eligible to participate in the Corning Optical Communications LLC Retirement and Savings Plan on your first day of work.
  • RRSP with 100% match, up to 5% of your earnings,
  • The company will contribute 2.5% of your eligible pay each year to the DPSP account.
• Long-Team disability benefit
• Professional development programs help you grow and achieve your career goals.