Communications Specialist

Requisition Number: 61339

Corning is vital to progress – in the industries we help shape and in the world we share.

We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.

Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers. 

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

Purpose of Position.   

With an understanding of both regional market strategies and communications best practices, the communications specialist for Mexico will assist with the development and execution of regional communications plans to support Corning Optical Communications’ business objectives for both internal and external audiences.

A Communication Specialist is a versatile professional who plays a vital role in shaping an organization's image, fostering relationships, and conveying key messages. They contribute to both the internal and external success of the organization by employing effective communication strategies that resonate with target audiences and stakeholders.

Major responsibilities and tasks of the position.

• Content Creation: Develop engaging and informative content for various communication channels, including newsletters, press releases, social media posts, blog articles, and internal communications. Emphasize crafting content that is optimized for social media platforms.
• Social Media Management: Lead the organization's social media presence by creating and curating high-quality, visually appealing content for different platforms, such as Facebook, LinkedIn, Instagram, and Spotify. Manage the organization's social media presence, creating and curating content, responding to comments, and analyzing engagement metrics.
• Messaging Strategy: Craft clear and compelling messages that align with the organization's goals, values, and target audience. Ensure consistent messaging across all communication platforms and social media platforms.
• Media Relations: Cultivate relationships with media outlets, journalists, and influencers to secure positive media coverage. Prepare and distribute press releases and manage media inquiries.
• Internal Communication: Assist in the development and execution of internal communication plans to keep employees informed and engaged. Support town hall meetings, workshops, and other internal events to facilitate communication. Use social media platforms for internal announcements, updates, and recognition. Work closely with regional communications manager to develop deep understanding of market strategies and business objectives through collaboration with regional marketing teams.
• Crisis Communication: Implement crisis communication plans to manage potential reputational risks. Provide timely and accurate information during challenging situations.
• Stakeholder Engagement: Identify and engage key stakeholders, including customers, partners, investors, and community members. Foster positive relationships and address their communication needs.
• Brand Management: Ensure that all communication materials align with the organization's brand guidelines, maintaining a consistent and professional brand image.
• Analytics and Reporting: Monitor and analyze communication efforts' effectiveness using various tools and metrics. Adjust strategies based on insights to optimize outcomes.
• Event Coordination: Plan, coordinate, and execute events, such as product launches, conferences, and webinars, ensuring effective communication before, during, and after the events.

Corning Puts YOU First! 

We are committed to supporting your health, financial, career development, and life goals as you grow professionally and personally to achieve your highest potential. All benefits begin as soon as you start your career at Corning. 

·Our monetary peer-to-peer recognition program is tied to our Values and celebrates you and your colleagues’ contributions. 

·Health and well-being benefits include medical, dental, vision, mental health/substance, fitness, and disease management programs.  

·Companywide bonus and attractive short- and long-term compensation programs are available based on your role and responsibilities.   

·Professional development programs help you grow and achieve your career goals.