Marketing Communications Specialist

Role Purpose

Works with a communications team to support the deployment of communications strategies and corresponding tactics that facilitate understanding by the company’s diverse stakeholders of Corning’s business priorities and key messages. Serves as a liaison to internal and external clients and cross functional groups and contributes in a variety of content development, project management, and process ownership areas.

Key Responsibilities

• Provides support for the design and execution of strategic communications programs that enhance Corning’s reputation and support the company’s annual operating priorities
• Provides support for initiatives with business divisions, staff groups, and corporate programs to ensure effective and integrated communications
• Develops skillsets in various areas, including but not limited to media relations, brand management, social media, and content management
• Keeps abreast of key business developments, innovation initiatives, and general trends to support communications strategies
• Works as assigned with business and functional stakeholders to assess the needs of customers
• Develops understanding of the corporation as well as a broad range of financial, technical, cultural, and industry trend information for reference and use in communications materials
• Ensures accurate and consistent communication by following established processes and implementing best practices
• Establishes meaningful metrics to track and measure engagement, sentiment, etc., and then analyzes that data to make meaningful recommendations and generate data reports for management
• Develops collateral material pertaining to corporate information and product offerings, including product information sheets, Q&A documents, brochures, presentations, videos, web content, and other publications
• Archives communication collateral to enable consistency of communications and provide a library of material to draw upon
• Coordinates participation in internal and external exhibitions and events by working with various stakeholders to prepare materials and track event costs

Experiences/Education - Required

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field
• A minimum of 1-3 years of relevant experience
• Familiarity with Microsoft Office
• Experience or willingness to learn new tools, e.g., Google Analytics, web content management systems, and social media content management systems
• Experience or willingness to learn Adobe design programs
• Experience with online and social media platforms or willingness to learn
• Experience working with the English language
• Digital fluency
• Desire to work with agencies and vendors

Experiences/Education - Desired

• Graduate-level education in a related field
• Global awareness
• Foreign language skills