Marketing Coordinator

Requisition Number: 64636

Corning is vital to progress – in the industries we help shape and in the world we share.

We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.

Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers. 

Corning’s businesses are ever evolving to best serve our customers, industries, and consumers. Today, we accelerate and transform life sciences, mobile consumer electronics, optical communications, display, and automotive markets. We are changing the world with: 

•    Trusted products that accelerate drug discovery, development, and delivery to save lives
•    Damage-resistant cover glass to enhance the devices that keep us connected
•    Optical fiber, wireless technologies, and connectivity solutions to carry information and ideas at the speed of light
•    Precision glass for advanced displays to deliver richer experiences 
•    Auto glass and ceramics to drive cleaner, safer, and smarter transportation 

Purpose of the Position:

• Understand customer cover glass brand promotion needs to inform attractive commercial offer and effective engagement strategy
• Give GG a competitive edge to mitigate gross margin erosion
• Maximize the benefits of digital toolkit to streamline commercial operations

Key Responsibilities:

• Consolidate key account branding/marketing promotion requests and maintain a master marketing calendar with key year round events
• Act as the interface to coordinate support needed from Marcomm & commercial teams
• Generate consumer insights via account team reports & market research refresh
• Be the go-to-person to maintain product demo & promotional material
• Streamline misc. business processes via digital tools (e.g. Salesforce, PBI) & drive implementation with support from PMO team and account team leaders

- At least 2 years experience with B2B product marketing, preferably in the upstream consumer electronics industry

- Demonstrate experience with creating business value via different marketing activities

- Experience with streamlining business processes and driving digital implementation

- Bachelor’s degree in Marketing, Branding, Market Communication or related fields

- Interests and experience with B2B product marketing

- Knowledge about consumer electronics industry and its value chain

- Ability to understand customer needs, pain points and translate into effective marketing ideas

- Ability to team work, influence cross functionally and drive coordination and collaboration

- Understanding of Salesforce and PBI as a platform

- Proficiency in business English writing and speaking

- Direct experience participating in marketing promotion in the consumer electronics industry

- Understanding of the B2B commercial processes and ability to articulate business needs to IT

- Ability/experience generating marketing leads that has the potential to turn into incremental business revenue

- Ability to drive adoption of enhanced system, including usage tracking and identify areas for improvement
- Effective presentation skills (PowerPoint, word, excel)

- Resilience against delays and set-backs due to complex team dynamics

- Passion and strong desire to create impact

- Detail-oriented

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at accommodations@corning.com.