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Marketing Manager, IBN Marketing Americas

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Date: Nov 18, 2021

Location: Charlotte, NC, US, 28216

Company: Corning

Requisition Number: 50048

 

Corning is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

 

As marketing manager for our Enterprise IT Network portfolio (EveronTM) you will be responsible for leading the integrated marketing plan with a focus on our In-Building Cellular solutions. Be a part of the Global Marketing function of the Optical Commercial Organization (OCO) working with a highly collaborative group of in house creative, digital, and programs teams as well as external agencies to help implement a robust marketing program. This position is key to our organization because you will play a pivotal role in leading our marketing strategy and deliver business results.

 

This role is right for you if you have a consistent record of leading marketing campaigns. You have the chance to own your budget; utilizing it to deliver demand generation and thought leadership within target customer segments. Opportunity to learn and grow as you lead end to end marketing efforts including: ownership of the customer digital buying journey, goal setting, customer personification, campaign creation, and execution of integrated marketing plans. As you build your career you will collaborate with and gain exposure to several functions like Product Line Management, Market Development, and Customer Experience. Additionally, you will work closely with our Regional Sales teams to help deliver our value proposition to customers; acting as force multipliers and enabling our teams to win deals and gain adoption of our solutions.

What you will do:

  • You will have an ownership stake in driving business growth through development of integrated marketing plans that drive demand generation and thought leadership.
  • You will have the opportunity to own comprehensive marketing plans that target growth in key vertical markets. Inclusive of budget, resources, communication plan, media plan, promotion, and demand generation.
  • Focus on growing revenue for your segment though increasing qualified leads, marketing opportunity pipeline, and marketing influenced revenue.
  • Be responsible for the digital buying journey for your segment, optimizing our digital footprint to deliver a frictionless customer experience and improving conversion to sales opportunities. Collaborate with sales teams and sales leadership, enabling them to develop winning strategies.
  • Partner with functions like Product Management and Market Development implement business strategies.
  • Take a leadership role in the commercialization of new products/solutions, driving awareness and adoption of our in-building portfolio.
  • Build your understanding of the market segment and associated applications / solutions.

Who you are:

  • You love to understand customers’ needs and work with functional experts to define value propositions and messaging for target personas.
  • You are interested in and have experience using multiple marketing tactics inclusive of digital marketing, social, media, events, and PR to drive growth and awareness.
  • Experience with digital strategy and tactics like SEO, SEM, retargeting, programmatic media, paid and organic social media.
  • Passion for working with commercial teams to drive opportunity creation and win deals. You can demonstrate the ability to deliver sales enablement tools and support.
  • Partnering with management, PR, and communication teams to develop and lead brand initiatives that establish awareness/position/loyalty. Be responsible for your budget and strategy and can operate with minimal direction.
  • Enjoy collaborating across a global organization with various geographical or structural market segments A creative problem solver find new and different ways to fully demonstrate the capabilities of a large company like Corning, Inc.

Required:

  • Bachelor's degree in a marketing or business-related area (or a technical degree with appropriate business experience)
  • Minimum of 3 years experience in marketing
  • Technical proficiency. You have a desire to gain knowledge in our market segment and network architecture environment.
  • Ability to travel up to 15% of your time

Desired:

MBAs Preferred

 

Are you ready for an exciting career with Corning Inc? Apply today!

This position does not support work authorization sponsorship.

 

 

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


Nearest Major Market: Charlotte