Director, Global Digital Strategy & Operations

Requisition Number: 76523

The company built on breakthroughs. ​  
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Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible.  ​  

How do we do this? With our people. They break through limitations and expectations – not once in a career, but every day. They help move our company, and the world, forward. ​  

​At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more.​   

​Come break through with us.  

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

Role Purpose

The Director, Global Digital Strategy & Operations leads the strategy, governance, and performance of the organization's digital marketing, customer experience, product information, and marketing technology ecosystem. This role is responsible for driving connected customer experiences, enabling data-driven marketing operations, and scaling digital capabilities that support business growth globally.

Working closely with Sales, Product Management, Commercial Operations, IT, Digital Commerce, and Regional Marketing teams, the Director ensures alignment between customer needs, digital platforms, product information, and business objectives.

Key Responsibilities:

Digital Strategy & Customer Experience

• Define and execute the global digital strategy for customer-facing platforms and digital experiences.
• Drive customer journey optimization, digital transformation initiatives, and experience governance.
• Partner with business and technology teams to improve engagement, self-service capabilities, and conversion performance.
• AI Search Optimization (AEO/GEO) — optimizing content so AI assistants and answer engines understand, trust, and cite your content when responding to user questions.

Marketing Operations & Technology

• Lead marketing operations strategy, CRM governance, marketing automation, and lead management processes.
• Own the marketing technology roadmap and business requirements for key platforms including CRM, automation, analytics, and content management systems.
• Establish attribution frameworks and operational reporting that connect marketing investments to business outcomes.

Product Information & Digital Commerce

• Own the strategy and governance of global product information, digital content, and product data management.
• Ensure accurate, consistent, and scalable product information across customer-facing platforms, distributors, and digital commerce channels.
• Lead initiatives that improve product discoverability, content quality, and digital sales effectiveness.

Analytics & Performance

• Define KPIs, measurement frameworks, and reporting processes across digital platforms and marketing programs.
• Leverage data and customer insights to drive optimization, innovation, and continuous improvement.
• Deliver executive-level performance reporting and strategic recommendations.

Leadership & Governance

• Lead cross-functional teams, agencies, technology vendors, and strategic partners.
• Establish governance, operating models, and best practices that ensure scalable and sustainable digital operations.
• Drive strategic roadmaps that align digital investments with enterprise priorities and growth objectives.

Education and Experience -Required

• Bachelor's Degree
• Minimum 10 years of leadership experience in digital strategy, digital marketing, customer experience, marketing operations, or related disciplines
• Expertise in CRM, marketing automation, analytics, and digital experience platforms
• Experience leading digital transformation initiatives and cross-functional teams
• Strong strategic, analytical, and operational leadership skills with a track record of delivering measurable business results.

Desired Skills:

• Salesforce
• Marketo
• Adobe Experience Manager (AEM)
• Adobe Experience Cloud
• Google Analytics or Adobe Analytics

This position does not support immigration sponsorship.  

The range for this position is $176,139.00 - $242,192.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. 

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A job that shapes a life.  

Corning offers you the total package.  

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

Corning is committed to providing equal employment opportunities and considers requests for reasonable accommodations in accordance with applicable laws. Individuals with disabilities or sincerely held religious beliefs may request reasonable accommodations to participate in the application or interview process, perform essential job functions, or access other benefits and privileges of employment. To submit a request for reasonable accommodation related to disability or religion, please contact us at accommodations@corning.com.